It’s been 10 years since the inception of WRCMBA, and we have learned a ton along the way. During a board retreat in 2024, we refined our Mission and Purpose and got aligned around what the next 10 years will look like.
What’s the TL;DR? We are becoming the Wild Coast Trails Association! New name, same organization, but more aligned around our goals, mission and purpose.
Starting now, you will begin to see our new name throughout online and in person channels. We will also be working on a new website and merch store! More to come on that in the coming weeks and months.
Check out the full letter attached to get all the details on the change.
Keep in mind there is a lot that goes into changing the name of an organization on paper, so expect to still see our old name in some places for now. The change will be fully completed by January 1, 2026.
We’re excited to go on this journey with you!